This Tuesday, November 20, I’ll be appearing as a guest on Dennis Raimondi’s weekly global internet radio program, “Speaking Freely with Dennis.”

Dennis operates out of Fairfield, Iowa, U.S., and though he’s heard around the world in approximately 130 countries, his largest following of late is in Iowa itself. That’s because on January 3, 2008, all candidates for the 2008 U.S. Presidential race will face their first test in the form of the Iowa Caucus. As a result, candidates of both parties, their handlers and supporters, have been coursing through his studio lake water through parched earth.

I laughed and said to Dennis I’d be delighted to provide him with a new subject and change of pace. I’m flattered to appear on this great humanist’s program to discuss my latest book, just published, Your Inner CEO . . . Unleash the Executive Within.

The show airs live at 1:30 PM to 2:00 PM Central Standard Time, and is repeated from 9:30 AM to 10:00 AM the following Thursday. The show is archived, so you can hear it anytime you want by going to Dennis’s website http://www.speakingfreelywithdennis.com or clicking on the blogs tab on www.yourinnerceo.com then selecting “Dennis Raimondi Interviews” on my blogroll.

Here’s more information on this man I admire:

Dennis RaimondiDennis Raimondi has a Masters Degree in Education from Harvard University. He also holds graduate degrees from New Jersey City University and the University of Iowa. Dennis is a former member of the Dean's Council of Harvard University's John F. Kennedy School of Government. He has taught Transcendental Meditation, and is a member of the Board of Advisors of the David Lynch Foundation, www.davidlynchfoundation.org

Join us. I think you’ll enjoy the exchange.

All the best,

Allan

THERE'S NOT ONE GOOD REASON FOR STARBUCKS' SUCCESS!

“You gotta be kidding,” you say . . . but I’m not. There are THREE good reasons, and ONE sensational reason Starbucks stands apart not only from other beverage and food operations, but other retailers as well.

Just why is it, for example, that by the end of today there will be more than 62,000 members of Facebook who habitually and enthusiastically choose to enjoy the Starbucks experience? There are almost 1200 people here on Gather who do the same and also conduct a book study group based on their in-common membership in their Starbucks sub-group. MySpace has more than 67,000 such Starbucks-devoted members. What is it that leads to the phenomenal growth of this enterprise not only in its native United States, but in most major regions of the world, including the Paris jewel, thought by almost everyone to be impervious to the seductions of a foreign taste of the bean?
In my just published book, YOUR INNER CEO: UNLEASH THE EXECUTIVE WITHIN, on pages 147-151, I lay out the three good reasons—and the sensational one—that explains why Starbucks, along with Porsche, Caltech, Coca-Cola, Harley-Davidson and Southwest Airlines stand far apart from their me-too competitors to demonstrate day-in and day-out their singular, unmatched value to their customers.

More important to you, YOUR INNER CEO, in its first two chapters, takes you through a drill that will make clear what your singular value proposition is in your life and work. You’ll learn how best to share that with the world whether your career and other engagements are in organizations large or small, for-profit or not-for-profit. This will pay off if you’re an established executive or a student preparing for your life’s work. Finding out what you have that is uniquely you and giving it is a good working definition of collaboration. This is how people and organizations go from good to great.

Howard Behar is a member of the Board of Directors of Starbucks and has held virtually every key operating job in this company, both domestic and global. I’m proud and flattered to have his endorsement on the jacket of Your Inner CEO:

“If you are a board member or report to a board, you need to read this book. The chapter on boards alone is worth the price of admission. Allan Cox gets it right on all accounts and gives great advice on how to make potentially difficult relationships both collaborative and productive.”

Visit my website, http://www.yourinnerceo.com, to learn more about the book, get a free download of the chapter on boards that Howard Behar cites, and order the book. You’ll be glad you did.



All the best,

Allan Cox

http://www.yourinnerceo.com